GLOBAL STRATEGIC MANAGEMENT PHILIPPE LASSERRE PDF

Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of. This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. Global Strategic Management lays down the foundations of ‘traditional’ strategy theory from a global perspective, while highlighting issues.

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Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts managementt the market, one which students enjoy and find easy to learn from. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this.

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Global Strategic Management by Philippe Lasserre

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: Global Strategic Management (): Philippe Lasserre: Books

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Global Strategic Management

Lists with This Book. It is very easy to read and comprehensive.

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Haier -The Building of a Global Champion, Stars are assigned as follows:. Leonardo Cova marked it as to-read Jun 26, Goodreads is the world’s largest site for readers with over 50 million reviews. Aug 19, Carlos E. Pgilippe special order item has limited availability and the seller may source this title from another supplier.

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Sachi marked it as to-read May 19, John rated managmeent really liked it Feb 10, The text combines a strategic and managerial approach to global issues while covering future trends, including e-business Global Strategic Management is designed as a core textbook for those students studying strategy or international business.

Pedro Brasil rated it it was amazing Apr 30, PowerPoint presentations for each chapter Guideline globwl to the Mini-case questions for each chapter Suggested answers to the Learning Assignment questions that end each chapter. More tools Find sellers with multiple copies Add to want list.

It is written by a well-respected professor of strategy at one of the world’s leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.

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